K&G Prom 2026: The Main Character Edit

MY ROLE

  • Concept development and campaign creative

  • On-set art direction across school-inspired environments

  • Casting and talent direction

  • Oversight of styling, props, set design, hair, and makeup

  • Image curation and final retouching guidance

  • Prom is the ultimate “main character” moment, a chance for students to step into the spotlight and express who they are. The creative paired elevated K&G prom looks with recognizable high school settings, turning classrooms, lockers, bleachers, and a school bus into the backdrop for personal style and celebration.

  • Aspirational formalwear was photographed in authentic school-inspired environments to create contrast between everyday spaces and dressed-up prom energy. The approach made the clothes feel expressive, approachable, and connected to the real rituals surrounding prom season.

  • Casting and styling were built around individuality, confidence, and group energy. Each look was selected to highlight a different prom personality, from classic tuxedos and bold dinner jackets to sequins, color, and statement accessories.