Nohi Kids: Kidswear Brand Storytelling + Wholesale Creative
Celebrating Small
Over a five-year partnership with Nohi Kids, I supported the brand across photo shoot art direction, casting, styling, propping, flatlay photography, wholesale and retail marketing collateral, logo updates, and website creative. The work translated each seasonal collection into a playful, functional brand system for buyers, retailers, parents, and kids.
Role + Scope
Creative Direction
Photo Shoot Art Direction
Casting + Talent Direction
Styling, Propping + Scene Building
Flatlay Photography
Wholesale + Retail Marketing Collateral
Catalog + Line Sheet Design
Logo Update
Website Creative
Photo Shoot
Direction
I art directed Nohi Kids’ seasonal photo shoots from concept through execution — casting talent, styling wardrobe, sourcing props, building scenes, and directing imagery that brought each collection’s personality to life. The shoots created a flexible library of assets for catalogs, line sheets, website updates, retail materials, and wholesale presentations.
Catalogs +
Wholesale Sales Tools
Editorial Photography: Heidi Alletzhauser
I designed seasonal catalogs and line sheets that balanced playful brand storytelling with the practical information buyers needed to place orders. Each piece combined editorial imagery, product photography, style names, colorways, sizing, pricing, and assortment details into a clear, vendor-friendly sales tool.
photography+
color correction
I photographed and organized product flatlays for wholesale, retail, and e-commerce use, creating clear views of each garment, print, colorway, and assortment. These product images worked alongside the editorial shoot photography to make each collection feel both visually engaging and easy to shop.
