Nohi Kids
Brand Storytelling +
Wholesale Creative
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I art directed Nohi Kids’ seasonal photo shoots from concept through execution, including casting talent, styling wardrobe, sourcing props, building scenes, and directing imagery that brought each collection’s personality to life. The shoots created a flexible library of assets for catalogs, line sheets, website updates, retail materials, and wholesale presentations.
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Alongside campaign imagery, I photographed and organized product flatlays to support wholesale, retail, and website needs. These assets gave buyers a clear view of each garment, print, colorway, and assortment while keeping the overall presentation bright, simple, and easy to navigate.
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Each season required a visual system that could feel playful and imaginative while still serving practical sales needs. I translated the photography, product stories, color, pattern, and collection themes across catalogs, line sheets, retail materials, website creative, and brand updates.
Product Flatlays
