K&G Prom 2025

Prom in Focus

Three women in elegant dresses standing together against a purple background, smiling at the camera.

Prom in Focus responded to consumer feedback with a cleaner, studio-first approach that brought attention back to the clothes. Colorful backdrops, movement-driven posing, and a mix of models and creators showed teens how the formalwear looked, moved, and could be styled, while creating flexible assets for seasonal marketing channels.

    • Developed the Prom in Focus campaign concept

    • Led creative and art direction for the studio shoot

    • Cast a mix of professional models and creators

    • Directed styling, movement, posing, and image direction

    • Curated final selects and guided retouching

  • After the previous year’s location-based campaign felt visually overwhelming to the audience, we shifted to a more focused studio approach. The goal was to remove distractions, simplify the visual system, and help shoppers clearly see the clothes, styling options, and movement of each look.

  • Color-blocked backdrops, clean lighting, and movement-driven posing created a flexible visual system that kept the formalwear clear, expressive, and easy to adapt across seasonal marketing channels.

  • The cast blended professional models with creators, connecting the campaign to a social-first audience while keeping the imagery polished enough for broader brand channels.

Graphic Design: Elliot Morado

A smiling young woman wearing a sleeveless, floor-length, metallic-patterned dress with thin straps, and a young man in a cream-colored, floral-patterned tuxedo jacket with a bow tie, black pants, and shiny black shoes, standing together against a la
A young woman with curly hair wearing a sleeveless, intricately beaded dress and large, dangling earrings, posing against a light purple background.
Young man with wavy hair and blue eyes smiling, wearing a green velvet tuxedo jacket with a boutonniere, white shirt, and black bow tie, reaching out with his hand.
A woman in a long, green sequined dress holding a small, colorful, beaded clutch bag; a man in a white shirt with a green jacket draped over his shoulders, black pants, and shiny black shoes, smiling and looking at each other.
A young woman in a black lace dress with floral embroidery and a sheer overlay stands beside a young man in a white tuxedo with black lapels. They are posing together against a neutral background, both smiling and looking at each other. The woman is
Young man with curly red hair and freckles wearing a white tuxedo jacket with black lapels, black pants, black shoes, a white shirt, and a black tie standing against a beige background.
A young woman with dark hair styled back, wearing a black evening gown with a high slit and sheer panel detailing, holding a small silver handbag, standing against a lime green background.
A man and woman in formal black attire, wearing sunglasses, standing against a lime green background.
Two women in black dresses smiling at each other, standing against a purple background.
A woman in a flowing, deep blue evening gown with multiple layers, corset-style back, and strappy high heels, smiling and holding the gown out as it billows around her, against a beige background.
A young woman in a vibrant blue evening gown with a pleated bodice and flowing tulle skirt, smiling and holding a black clutch, standing against a plain beige background.
Close-up portrait of a woman with red hair, blue eyes, and fair skin. She is wearing large, dangling, diamond-like earrings and has a black ribbon tied in her hair. The background is neutral beige.