Fall 2024-Spring 2025-Fall 2025

We reinvented our seasonal campaign model by hosting a one-week Creator Camp, partnering with fashion-focused creators instead of traditional talent. Each was styled in K&G looks and given art direction within clear guardrails, producing a stream of authentic, social-first content that resonated with their audiences while staying true to the brand.

The result: a versatile library of assets across social, broadcast and in-store, stronger brand advocacy, and over $400K in production savings compared to a traditional shoot.

My Role:
As Creative Director, I spearheaded the Creator Camp concept from pitch to execution; partnering with senior leadership to secure buy-in, then leading a lean team through every phase of the campaign. I collaborated directly with fashion-focused creators, provided art direction, and shaped the campaign identity to ensure consistency across channels. By bridging strategy, design, and production, I delivered a non-traditional campaign that generated authentic, social-first content and proved scalable beyond the season.