Wrenay Gomez Charlton

Creative Director

Livie & Luca: Creative Direction & Brand Evolution

Building a Brand with Joy at Its Heart

My work with Livie & Luca spanned both the brand’s formative years and its evolution into a more established company. I played a central role in shaping the brand’s visual identity, first as the primary creative voice developing all content from scratch, and later as Creative Director, leading an in-house team while staying hands-on with campaigns. Across both chapters, my focus was on building a cohesive, joyful, and elevated brand narrative that carried consistently across every touchpoint.

Creative Direction: Led and executed the brand’s creative vision
Digital Content Creation: Directed all e-commerce content, including website lookbooks, email campaigns, and digital advertising.
Social Media Management: Oversaw content for Instagram, Facebook, and Pinterest, ensuring a consistent visual narrative.
Print & Production: Developed seasonal catalogs, retail packaging, and print advertising.
Sales & Wholesale: Designed trade show booths, signage, sales presentations, and line sheets.
Brand Partnerships: Managed custom creative and content for collaborations with influencers and partner brands.

Photography: Heidi Allezhauser

Photography: Heidi Allezhauser

Working in collaboration with an external agency, I developed a product video campaign to bring Livie & Luca's whimsical brand to life across social media, our website, and at trade shows. We went beyond typical product shots, using simple cardboard sets to create playful worlds where kids could be active. We also created a unique voiceover strategy, giving each shoe a personality to forge a stronger connection with our customers. The campaign was a great success, earning a huge amount of positive customer feedback.

As Creative Director, I collaborated with the external agency, One Lucky Guitar, to develop the concept for this video campaign. I was responsible for providing creative leadership and managing them as they brought the vision to life. My hands-on role included giving art direction on set design, reviewing scripts, and ensuring the final assets were aligned with our brand’s whimsical voice and vision.