K&G Fashion: Prom
Seasonal Campaign Creative | 2024–2026
Across three prom seasons, I helped shape K&G’s campaign creative for one of the brand’s key formalwear moments, developing distinct visual stories around confidence, celebration, style, and accessibility. The work supported seasonal storytelling across photography, digital, social, email, and in-store touchpoints.
MY ROLE
+ Led seasonal campaign concept development
+ Art directed photography and campaign imagery
+ Guided casting, styling, props, set design, hair, and makeup
+ Developed campaign identity and collateral systems
+ Curated final selects and guided retouching
+ Adapted creative across digital, social, email, and in-store
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PROM 2025: PROM IN FOCUS
Prom in Focus responded to consumer feedback with a cleaner, studio-first approach that brought the attention back to the clothes. Colorful backdrops, movement-driven posing, and a mix of models and creators helped show teens how the formalwear looked, moved, and could be styled for their own prom moment.
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Prom 2024: Get Loud for Prom
Get Loud for Prom celebrated the real moments surrounding prom night, from pre-party plans to after-prom stops. I led creative and art direction for the campaign and designed the colorful PROM #nofilter lockup, building a bold visual system around expressive style, social sharing, and accessible price points.
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Prom 2026: The Main Character Edit
Built around the idea of prom as the ultimate “main character” moment, this concept paired aspirational K&G formalwear with authentic high school environments. The creative celebrated self-expression, confidence, and personal style, positioning K&G as the edit that helps every student own their prom story.
