Wrenay Gomez Charlton
Creative Director
K&G Spring 2024
Miami Fresh
My Role:
+ Led creative direction from campaign concept to execution
+ Art directed on-figure and still-life photography
+ Defined visual language and brand narrative
+ Developed style guide for internal partners
A campaign for the true fashion connoisseur, the one who curates a head-turning style without a high price tag. We celebrated this creative spirit by rooting our vision in the communities our customers call their own. This is a testament to the power of authentic self-expression, proving that living your best dressed life is not about the price tag but the confidence to own your look.
Credits:
Editorial Photography: Rudy Dubuoe
Video: Nick Korompilas
Social Media Photography: Silke Labson
Editorial studio shoots brought polish and cohesion, with elements tied back to the Miami location.
Creative Across Channels
Executed a fully integrated seasonal campaign, unifying photography, social content, email, lookbooks, and in-store visuals under a single creative vision. Each touchpoint was tailored to its medium while keeping a cohesive narrative that highlighted confidence, community, and individuality; capturing the fashion-forward spirit of K&G’s audience at every moment.
Channels: Digital | Broadcast | Retail | Omni-Channel
My Role:
+ Creative Strategy
+ Art Direction
+ Graphic System Design
Credits:
Graphic Design: Elliot Morado
Video Editing: Clint Evangelista
Social Media: Alexis Solario
