K&G
Retail Campaign +
Visual Storytelling
Miami Fresh
Miami Fresh celebrated K&G’s customer as a true style curator, someone who builds a standout look with confidence, creativity, and value in mind. Rooted in the energy of Miami and the communities K&G customers call home, the campaign highlighted personal style as a form of self-expression, showing that living your best-dressed life is not about the price tag, but how you own the look.
MY ROLE
+ Campaign concept + creative direction
+ Location, editorial + still-life art direction
+ Flat-lay styling, props + set direction
+ Visual language + brand narrative
+ Style guide development
Cross-Channel System
Channels: Digital | Streaming | Retail | Omnichannel
Miami Fresh extended across K&G’s seasonal marketing ecosystem, with campaign imagery, color, typography, and graphic elements adapted for each touchpoint. The system gave internal teams a clear visual framework for translating the campaign across social, email, lookbooks, broadcast, in-store, retail, and omnichannel marketing.
MY ROLE
+ Cross-channel creative direction
+ Campaign asset adaptation guidance
+ Visual consistency across customer touchpoints
+ Creative review across digital, retail + broadcast
+ Partner alignment with design, marketing + production teams
Social Media
Social Media Manager: Alexis Solario