Credits
Creative Director: Randall Rufino
Editorial Photography: Blair
Video: Mauricio Torres
Social Media Photography: Ben Bercasio
Men’s Wearhouse
Campaign concept +
art direction
Cadence: The Rhythm of Confidence
Channels: Digital | Streaming | Retail | Omnichannel
The Fall 2025 Men’s Wearhouse campaign explored the rhythm of modern confidence, showing how the brand supports every chapter of a man’s life, from weddings to everyday moments. Blending refined suiting with versatile Everywear essentials, the campaign balanced structure, ease, and personal style across a cohesive seasonal story.
MY ROLE
+ Concept development and campaign creative
+ Art direction for on-location and studio shoots
+ Collaboration on casting and locations
+ Oversight of set design, styling, props, hair, and makeup
+ Image curation and final retouching guidance
Cadence reflects how today’s man lives, balancing work, family, and personal evolution.
